OneOf and Get Maine Lobster— The Premier Seafood E-Commerce Retailer, Detail Their Partnership Re-imagining The Future of Commerce and Consumer Memberships
The membership offers buyers digital collectibles and IRL perks, including fresh seafood, merch and more.
Miami, FL — January 24, 2023 — OneOf, the mass-consumer Web3 company for iconic creators & brands, partnered with Get Maine Lobster (GML) — the premier online fresh seafood delivery service — to launch a festive, seafood-themed digital membership collection. The Lobster Perks+ program serves as an annual subscription that comes with digital collectible tokens spanning four tiers — green, gold, platinum and diamond, each of which comes with its own unique set of real-life perks and discounts on food.
“Maine is home to the freshest, best-tasting lobster. Our icy Atlantic waters make the meat sweeter than any other lobster in the world,” said Mark Murrell, Founder at Get Maine Lobster. “OneOf is the expert in creating digital membership experiences for iconic brands, together we’re looking forward to helping seafood lovers and novices alike experience the freshest Maine lobster from just about anywhere this holiday season.”
“As a leading Web3 technology solution provider, OneOf has been bringing our expertise and reimagining the future of commerce and customer engagement for iconic brands from Anheuser Busch to American Express,” said Lin Dai, CEO & Co-Founder at OneOf. “The same technology that powers global companies can be applied to super-charge local businesses. We are proud to partner with Get Maine Lobster to connect food lovers with a whole new model of membership and loyalty.”
The digital membership tokens are broken down into four tiers — Green, Gold, Platinum, and Diamond — each accompanied by a set of perks and benefits, including discounts, monthly deliveries of 24-pound boxes of lobster, free shipping, upgrades and more.
Green Tier | Crew Club+
These free, open edition digital memberships come with a discount on the holder’s next order, as well as access to exclusive menu items.
Gold Tier | Sternman Club+
Sternman Club+ digital memberships come with a curated assortment of seafood, merchandise, new recipes, as well as a discount on your next order with free shipping, and a free mystery side with every order throughout the membership.
Platinum Tier | Captain Club+
Captain Club+ digital memberships come with 8 Lobster Tails, special access to wholesale pricing with a discount on all orders, a free upgraded side with each order, special access to GML’s quarterly pop-ups, as well as a “buy three, get one free” deal on BOGO lobster rolls at King of Lobster Roll trucks.
Diamond Tier | Diamond Club
With only 5 memberships available per year, the Diamond Club digital memberships include all the perks from the Captain Club+, including special access to wholesale pricing on every order, plus each buyer will receive 100 lbs of live wild caught lobster split into a monthly subscription, valued at around $1,250. All Diamond Club members receive special white glove service from GML.
To learn more about the Captain’s Club collection, visit oneof.com/GetMaineLobster.
About OneOf
OneOf is the mass-consumer Web3 company connecting the next 100M non-crypto-native fans to iconic brands and creators. OneOf technology enables global brands and enterprises to reimagine commerce, loyalty, and engagement, allowing consumers to seamlessly collect or trade digital assets with no prior crypto expertise. Deeply committed to a sustainable and inclusive blockchain future, minting digital assets using OneOf technology uses up to 2 million times less energy than previous generation proof-of-work networks, and costs up to 99% less in gas fees. A leader in diversity, over 80% of the collections curated by OneOf come from minority or female creators.
About Get Maine Lobster
At Get Maine Lobster, we create the modern culinary adventures that bring the allure of the ocean right to your door. We know that the freshest seafood deserves to be much more than a meal… It should be an experience. From meaty, deep-water Maine lobsters to sweet diver scallops, wild-caught swordfish and more, we ship them all with the tools of the trade and personal touches that turn eating into an event. So reward your passion for premium seafood and experience the ocean, delivered to your door.
